Wonder: Global Food Fest
Experience the culture and food of the 7 Wonders.
Identifying the Problem.
Problem Statement:
The challenge was to design a 3-day food festival on the University of Washington campus. The festival aimed to provide attendees with an immersive experience highlighting the culinary delights and cultural richness from the seven wonders of the world.
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My Solution:
I conceptualized a global food festival that celebrates the diversity of cuisines and cultures from the seven wonders of the world. This festival aims not only to celebrate global food but also to foster cultural appreciation and understanding among attendees.
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Ideation & Design.
Core Principles:
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Cultural Immersion: Ensuring each wonder's unique culinary and cultural essence is authentically represented.
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Visual Appeal: Creating a cohesive and visually engaging brand for the festival.
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User Experience: Designing easy-to-navigate signage and app interface for attendees.
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Design Process:
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Brainstorming: Generating ideas focused on cultural representation and visual appeal.
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Wireframing: Sketching initial layouts for signage, branding, and app interface.
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Prototyping the Solution.
Prototyping in Figma:
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Wireframes: Outlining key features, signage, and app interface.
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High-Fidelity Prototypes: Incorporating design elements, color schemes, and interactive components.
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Iterative Testing: Refining the prototypes to ensure cultural authenticity and a visually engaging experience.
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Tools Used:
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Figma: For creating wireframes and high-fidelity prototypes.
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User Testing: Gathering feedback to improve the design.
Showcasing the Prototype.
Prototype Features:
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Cultural Zones: Each wonder's unique zone with immersive decor and culinary stalls.
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Interactive App: Providing festival map, event schedules, and cultural insights.
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Visual Branding: Consistent and engaging branding across all festival materials.
