Modernizing & Rebranding ESR
Empowering Climate and Scientific Exploration Through an Accessible Digital Platform.
Identifying the Problem.
Problem Statement:
The challenge was to redesign the website for Earth and Space Research, a non-profit organization dedicated to advancing scientific understanding of the Earth system. The existing website was outdated, lacked user engagement, and did not effectively communicate the organization's mission or showcase its extensive research outputs.
Our Solution:
I conducted comprehensive user research and competitor analysis to inform a modern, user-centered redesign. The updated website focused on improving accessibility, intuitive navigation, and clear content presentation. The enhanced platform is designed to better engage visitors, showcase scientific findings, and communicate the organization’s mission, fostering stronger connections with stakeholders and the broader scientific community.
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Ideation & Design.
Core Principles:
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Inclusivity: Ensuring the website is accessible and welcoming to all users.
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User-Centric Design: Prioritizing the needs and preferences of users, particularly those interested in Earth system research.
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Engagement: Creating visually appealing layouts that encourage exploration and interaction.
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Design Process:
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Research: Conducting field observations, interviews & surveys, and competitor analysis to understand user expectations and best practices.
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Brainstorming: Identifying key features and user needs to drive engagement and align with the organization’s mission.
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Wireframing: Outlining the new structure and user flow for improved navigation and accessibility.
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Iterating Design: Continuously refining the design based on user feedback and testing to ensure optimal user experience.
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Showcasing the Redesign.
Prototyping in Figma:
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Wireframes: Initial design drafts and layout.
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High-Fidelity Prototypes: Detailed design, color schemes, and interactive components.
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Iterative Testing: Refining the design based on user feedback to ensure a seamless experience.​
Tools Used:
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Figma: For creating wireframes and high-fidelity prototypes.
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User Testing: Gathering feedback to improve the design.
Website Features:
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Advanced Search Functionality: Incorporating a robust search tool that allows users to easily find research publications, projects, and data sets.
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Interactive Data Visualizations: Integrating visual tools that display research findings in an engaging and comprehensible manner.
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Event and News Integration: Keeping visitors informed with upcoming events, recent publications, and news updates related to Earth and space research.
