Redefining Career Womin
Empowering Minority Women in Tech Through an Inclusive Digital Platform.
Identifying the Problem.
Problem Statement:
The challenge was to redesign the website for Career Womin, a non-profit organization supporting minority women in tech. The existing website lacked user engagement and did not effectively communicate the organization's mission or resources.
Our Solution:
I developed a more intuitive and visually compelling website, leveraging user research to enhance accessibility, navigation, and content presentation. The redesigned platform aims to better connect with the target audience and amplify the organization's impact.
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Ideation & Design.
Core Principles:
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Inclusivity: Ensuring the website is accessible and welcoming to all users.
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User-Centric Design: Focusing on the needs and preferences of minority women in tech.
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Engagement: Creating visually appealing layouts that encourage exploration and interaction.
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Design Process:
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Brainstorming: Identifying the key features and user needs to drive engagement.
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Wireframing: Outlining the new structure and user flow for improved navigation.
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Prototyping the Solution.
Prototyping in Figma:
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Wireframes: Initial design drafts and layout.
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High-Fidelity Prototypes: Detailed design, color schemes, and interactive components.
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Iterative Testing: Refining the design based on user feedback to ensure a seamless experience.​
Tools Used:
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Figma: For creating wireframes and high-fidelity prototypes.
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User Testing: Gathering feedback to improve the design.
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Showcasing the Website.
Website Features:
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Enhanced Navigation: Simplified menus and intuitive pathways to key resources.
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Visual Storytelling: Engaging visuals and content that highlight the organization's mission and impact.
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Responsive Design: Ensuring the website is accessible across all devices.
